Meet Adam Schleickorn
"Hey, everyone. My name's Adam Schleickorn a.k.a. Milo the Cat from the class of 2003 and this is UAlbany Magazine, the Music Issue." [end of audio]
Meet J-Live
"Peace, y'all! This is J-Live, SUNY Albany, Class of 1998. Hip hop artist, emcee, deejay, producer and educator. And this is UAlbany magazine, the Music issue." [end of audio]
J-Live's intro to hip-hop
J-Live: "Wow. Okay. That is an interesting story. As a Spanish Harlem latchkey kid, I grew up on 96th Street between First and Second Avenue. I used to say, you know, if you look uptown, it's Good Times. If you look downtown, it's Different Strokes, you know what I'm saying. I'm immersed into this culture in Spanish Harlem on the other side of 96th Street where it's like 'Okay well to know about this or you know about that?' and my older cousins from Indiana were actually the ones that introduced me to the likes of Run-D.M.C. and L.L. Cool J." (sound excerpt of L.L. Cool J song)
J-Live: "That's six grade, seventh grade, that was very, very formative for me, you know, around the age of 12, you know, 1988. That's when I got into it. Like I said in the song, I went from WPLG to BLS and Kiss and, you know, from MTV to Video Music Box and, you know, Rap City and Yo, MTV Raps and mall of that, you know what I'm saying? So, the little poet from elementary school was like, I could do that [laughs in background] and the rest is history." [end of audio]
Adam Schleickorn's intro to hip-hop
Adam: "I really think it has to go back to elementary school. Now as an elementary school kid, you basically you listen to pop music. It was like Sir Mix-A-Lot was huge. M.C. Hammer was huge, Vanilla Ice was huge. And then like the I remember the Addams Family movie came out and then M.C. Hammer did the whole soundtrack for that."
(sound excerpt of M.C. Hammer song)
Adam: "So I think that was my initial introduction to it. As I got a little older, I would say in middle school age, was when I really started getting into MTV and I really started getting into all different types of music videos. Dr. Dre and Snoop videos. There was like three different ones that all of a sudden MTV was playing all the time. I was just like, absolutely in love with, you know, I just thought there was some of the greatest things. And it goes partially with my love of music, but then also from my love of video and making video that I was such a fan of music videos, like I was one of these people that was like hanging on for dear life to the MTV music video age and as it was falling apart, I was like, 'Oh no, music video is going to be around forever. They're going to be around forever. But, you know, as you know, they kind of have taken a backseat nowadays." [end of audio]
J-Live on Breaking Through
J-Live: I opened for KRS. "I opened for Redman and the Fugees. While I was a student, Yes.
That's actually the story of my first single, Bragging Writes.
(excerpt of song 'Bragging Writes')
J-Live: And I always dreamt maybe one day if I had the hand-eye coordination, I could rap while I was deejaying. And my deejay at the time, Omar, shout out to Omar.
He's dope deejay. I had my turntables in my room in my suite on Dutch Quad, 21st floor.
And when we were practicing, and he kept bringing the sample in on the drum break instead of the guitar berry and the guitar. And I was trying to explain to him how I wanted him to do the doubles on a turntable. So like a rap to it. And I was showing him and I was like, okay, so I'm bringing it in and I'm rapping and I'm bringing it in and I'm rapping, and I'm like,' I guess it's not as hard as I thought. I'll just do it myself.' And I did stuff at the Rack, you know, for the first time opening for KRS, and I've been doing it myself ever since, and it's taking me all around the world, you know?"
(excerpt of song 'Bragging Writes.') [end of audio]
Adam on Breaking Through
Adam: "My senior year of Albany, I was graduating with a degree in sociology, and
I would say my entire senior year in most of my spare time, I was making these little videos and it was just a fun thing. It was just like a hobby. But, stuff started to click where I would film this stupid little thing and then everyone, we would show it. It would be like, 'Who filmed this?' I got certain little like tiny little bits of feedback that were positive that I was just able to kind of build off of. They progressively started to get a little bit better, but like, it took years of me basically locking myself in a room, editing video, writing video, producing video until I finally got decent. And then it took another series of years to go from decent to good, you know what I mean? So by the time I had my first major viral video, it was literally 11 years after I graduated Albany. Around 2014 is when I have my real like monster one and that was actually the Muppets and Beastie Boys' 'So Whatcha Want?'
(excerpt of song 'So Whatcha Want?')
Adam: That video goes viral multiple times a year on different platforms for different people. There were a lot of comments early on that were like, 'The Beastie Boys are going to take this down. Like there's no chance it's staying up.' Knock on wood, I mean, it's still up there and approaching the ten-year anniversary. It's that's like is what fuels my fire now... that longevity." [end of audio]
J-Live on WCDB
J-Live: "People thought I had a whole radio show on CDB. I went and applied for my license, but never really followed through. But I used to just go there all the time. My friends had shows and I would do freestyles and whatnot, but I never and I might have once done a Bragging Rites routine, but it wasn't like a regular thing. I would just go there and rap and hang out, you know what I mean? But but no, I wasn't like a regular radio deejay on CDB, but that whole college radio era is what made me." [end of audio]
Adam on WCDB
Adam: "I was interning at the Albany radio station. I was a sophomore and the guy running it was a senior and he was kind of just like, okay, this little sophomore is like here with this, you know, internship, whatever. And then we started kind of talking about music and I said, 'Have you ever heard of this alumni DJ live?' And he said, 'You know, J-Live is?'. And I kind of was like,' Have you ever heard of a song that references Albany, 'Ships Pass?'
(excerpt of song 'Ships Pass')
Adam: "So I introduced him to that. And then that internship for me ever since then was smooth sailing because he was just like, 'Now you're my guy.' Now you're like, you're just going to, you know, sit with me and I'll show you the ropes and stuff like that.
(excerpt of song 'Ships Pass') [end of audio]
J-Live on Being Inspired
J-Live: As an English major from Albany, I wanted to make the kind of songs that you could do a close reading of and peel back the layers to that weren't just going to be, you know, punch lines on a battle stage that you're going to be like, okay, no, this is actual poetry.
You can sit and read this and enjoy it just as much as if you're hearing it acapella and enjoy it just as much as if you dance into it, you know, or just vibe and sort of be as you hear it, you know what I mean? The ethic that I grew up in and the music that I grew up listening to kind of programed me to have a certain code of ethics when it comes to originality, when it comes to creativity, when it comes to bucking trends, and not necessarily just doing what's in now, but kind of create something different and make that what's into the extent that you can. We've come to an era where people use the word rapper as a pejorative, literally use it to insult people's intelligence and it's so unrelatable to me because, you know, rappers helped shape my worldview, It's a view that's taken me around the world. And, you know, I have a global perspective as a global citizen because of the opportunities that hip hop has afforded me. And it's been a huge part of my education, not just in school but out of school. So the fact that I'm a part of something that big, you know, allows me to soldier on and I'm just very, very happy to be doing it on my own terms as an independent artist." [end of audio]
Adam on Being Inspired
Adam: I could make a really good video if I know the song and love the song. You know the reason why I did build such a big following is just people to tell them genuine. You know, people could tell like, I'm using these songs because I love them.
Everyone was always so focused on, you know, 'How do I monetize this?, How do I capitalize.' I never really cared about that.These videos were more for like my own skills, my own love and my own confidence. Such a full circle moment for me when like I checking my notifications and I see J-Live in there and he wrote something along the lines like, 'I knew this genius had to come from assuming the Albany grad.' Like, like, Man, if you only knew how long I've been like, a fan of yours and just come to Albany connection.
Like that's how I was introduced to it. And that moment right there makes me a better creator just because it, like, inspires me and just fuels me. And then I'm like, All right, let's go make the next five videos. .I'm ready" [end of audio]